The Long Tail – Why the Future of Business Is Selling Less of More

Wed, Jul 29, 2009

Books

The Long Tail

The Long Tail – Why the Future of Business Is Selling Less of More

In one of the most important business books since The Tipping Point, Anderson shows how the future of commerce and culture isn’t in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses–the endlessly long tail of that same curve.

The Long Tail is a New York Bestseller from Author Chris Anderson.

Price: R 156 | BUY
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